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Umair Nazir
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Social Media & Creative

Create content worth watching.

Give people a reason to pause, feel something and remember your business. Bring your product, place or idea to life through a clear story, thoughtful creative direction and a finish that feels like your brand.

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Selected creative work

A story people remember.

Explore the streets of Karachi and the presence of the Ultra White Lexus. Story, pacing and attention to detail give each film its own character.

City storytelling

Karachi through my lens

Karachi’s streets, movement and character, brought together in a cinematic story that ends at Mazar-e-Quaid.

Watch with sound on Instagram ↗

Automotive creative

Ultra White LX700h in the courtyard

A study in presence: the Ultra White LX700h in the courtyard, from its striking profile to the details that make it distinctive.

Watch with sound on Instagram ↗

Recorded portfolio response

Attention, in context.

Real dashboard snapshots from the creative portfolio. Each figure belongs to the window or reel shown, with the original definitions kept intact.

Instagram dashboard · October 3–November 1

A recorded window of activity.

Views
1.2M
New followers
2.1K
Shared items
63

These are the displayed account metrics for the supplied October 3–November 1 snapshot.

View the full dashboard snapshot →
Instagram dashboard, October 3–November 1: 1.2M views, 2.1K new followers and 63 content shared.
Instagram dashboard · October 3–November 1

The automotive story.

293,267 views · 234,150 viewers · 90 follows

6s average watch time · Crossposted to Facebook

Explore the automotive reel snapshot
Automotive reel: 293,267 Views, 234,150 Viewers, 6s Average watch time and 90 Follows, crossposted to Facebook.
Metrics from this reel’s supplied insights snapshot.
View the full automotive insights →

The Jumma story.

903,134 views · 570,768 viewers · 1,822 follows

21s average watch time · Instagram and Facebook

Explore the Jumma reel snapshot
Jumma reel: 903,134 Views, 570,768 Viewers, 21s Average watch time and 1,822 Follows, crossposted to Facebook.
Metrics from this reel’s supplied insights snapshot.

Every business has a story: the detail behind a product, the energy of a place, the people who make it happen. We work with you to find that story and shape it for the people you want to reach. A single standout film or a connected series can give your next launch, offer or everyday social presence a fresh direction.

Services overview and delivery approach →

What the work includes

A creative direction with purpose

Start with your audience, your offer and the feeling you want to leave behind. Explore the visual style, tone and story together, then turn the strongest idea into a brief that guides the whole production.

Films, reels and platform-ready edits

Bring concepts to life through storyboards, editing, pacing, captions and polished exports. Make the most of existing material or explore a new visual treatment. Plan the formats and versions around the channels where your audience spends time.

A connected content plan

Give each piece a role in the wider story. Build a sequence of useful posts, captions and calls to action around launches, products or recurring themes, with a publishing rhythm your team can sustain.

A useful production handover

Receive final approved edits in the agreed formats, plus the source assets included in your brief, with any third-party licences clearly identified. Scheduling, publishing support and reporting can be included in the proposal to help carry the work into your channels.

Explore delivered business-system case studies →

A sensible fit

A product to introduce, a place to bring to life, an offer to explain or a brand ready for a more distinctive voice. Bring a clear ambition and a few examples you love; we can shape the format and creative direction together.

Working together

Agree the films or posts, formats, revision rounds and delivery dates in a clear proposal. Choose the production and publishing support that suits your team. Source permissions, music use and any advertising budget are settled as part of that brief.

How the project runs

  1. 01

    Share your business, your audience and what you want people to remember. Explore references and the source material available, then choose a direction that feels right for your brand.

  2. 02

    Develop the concept and review an early cut together. Refine the story, rhythm, brand details and captions while the creative work takes shape.

  3. 03

    Approve the final versions and receive the agreed exports and handover. Where publishing and reporting are included, use real audience response to inform what you create next.

Explore the creative stories →

Before getting started

Can we start with footage we already have?

Yes. Product clips, photographs and previous brand material can be a strong starting point. Share original files where available so we can assess quality, explore the possibilities and confirm the permissions needed for the channels you want to use.

Can you help with the content plan as well as production?

Yes. Connect individual pieces into a practical plan with themes, captions and a publishing rhythm. The proposal can include scheduling, account support or reporting, with responsibilities and any platform or advertising costs agreed up front.

How do we decide what to create next?

Start with the business objective and look at the audience response that matters: reach for discovery, saves for useful ideas, visits for interest and enquiries for a conversation. Review the available channel data together and use it to shape the next brief.

Start with a short brief.

Bring your business into the picture. Let’s talk about the story you want to tell. Scope and costs are agreed after the work is understood.

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